Rapala – The Legend of Fishing Lures
Rapala is one of the most iconic brands in fishing and widely regarded as the inventor of the modern wobbler. For nearly a century, Rapala has stood for innovation, quality and legendary catches.
The History of Rapala
Rapala’s story began in 1936 in Finland, when fisherman Lauri Rapala observed that injured baitfish triggered predator strikes. Using cork, paper and foil, he crafted the first lure with a natural “wounded minnow” swimming action.
This simple idea changed fishing forever. What started as a handmade lure grew into a global brand, with Rapala wobblers now used in more than 140 countries worldwide. Despite modern manufacturing, Rapala remains true to its roots: lifelike action, premium quality and proven fish-catching performance.
Rapala Wobblers – originals with heritage
Rapala wobblers are famous for their natural swimming action and precisely tuned performance. They cover a wide range of techniques, from classic spinning to trolling.
Natural wounded-baitfish action
Effective for perch, zander & pike
Iconic models and modern designs
Rapala Fishing Bags – smart storage on the go
Rapala fishing bags are designed to protect and organize tackle. Durable materials, water-resistant fabrics and practical layouts ensure reliability in all conditions.
Durable construction
Efficient tackle organization
Ideal for shore, boat & travel
Rapala Tools & Knives – precision on the water
Rapala tools and knives are known for sharp blades, ergonomic handles and long-lasting performance. Rapala fillet knives, in particular, are trusted by anglers worldwide.
Sharp fillet & fishing knives
Practical tools for anglers
Proven Finnish craftsmanship
Discover Rapala
Discover Rapala – legendary wobblers, functional fishing bags and premium tools & knives trusted by anglers around the world.
Rapala Products
