Okuma – Fishing Reels & Rods with Modern Technology
Okuma is an internationally recognized fishing brand, known for innovative fishing reels and high-performance fishing rods. The brand combines modern manufacturing with practical design and excellent value for money.
The History of Okuma
Okuma was founded in 1986, at a time when the global fishing tackle market was dominated by only a handful of brands and true innovation was limited. From the very beginning, Okuma set out to challenge the status quo and redefine what modern fishing equipment could be.
The name Okuma is inspired by the Japanese word for “bear”, symbolizing strength, resilience, patience and endurance. These values form the core of Okuma’s philosophy and are captured in the brand’s guiding principle: “Rising with every challenge”.
During its early years, Okuma focused on building strong in-house capabilities in research, development and manufacturing. Rather than following existing designs, the company invested heavily in engineering, product testing and innovation, allowing it to develop reels and rods that combined performance, durability and accessibility.
After overcoming initial challenges in international markets, Okuma began a steady global expansion throughout the 1990s. The brand established a presence across Asia, Europe, Australia and eventually North America, gaining recognition and trust among anglers worldwide.
Today, Okuma is recognized as a global fishing tackle brand, known for its advanced technologies, modern manufacturing standards and angler-driven product development. From powerful reels to high-performance rods, Okuma continues to evolve with a clear mission: to inspire anglers everywhere by constantly pushing boundaries and rising to every new challenge.
Okuma Fishing Reels – power & control
Okuma fishing reels feature powerful drag systems, solid gearing and smooth line management. They perform across a wide range of techniques, from light spinning to demanding saltwater fishing.
Strong, precise drag systems
Durable construction for heavy loads
Suitable for freshwater and saltwater
Wide range of models for many fishing styles
Okuma Fishing Rods – performance & versatility
Okuma fishing rods offer balanced actions, strong blanks and comfortable handling. The range covers everything from spinning rods to allround and specialized saltwater rods.
Strong and responsive blanks
Good feedback and control
Comfortable grips for long sessions
Suitable for beginners and advanced anglers
Discover Okuma
Discover Okuma – modern fishing reels and rods delivering strong performance, reliability and outstanding value for money.
Okuma Products
