Sølvkroken – Norwegian Fishing Heritage Since 1930
Sølvkroken is one of Norway’s most iconic fishing brands, known for high-quality tackle and a tradition of angling joy that spans over 90 years.
The History of Sølvkroken
Sølvkroken began in the 1930s with angler Bjarne Zachariassen from Skien, who experimented with custom-designed spoons. He discovered that a shiny lure with red dots was exceptionally effective – leading to the iconic Spesial Classic that remains a best-seller today.
Founded in 1930 and later moved to Arendal, the company has grown into Norway’s leading fishing brand. Today, the brand is part of Nordic Outdoor AS, while still rooted in Norway’s fishing culture.
Classic Spoon Lures
Sølvkroken’s classic spoons like Spesial Classic have been trusted by anglers in Norway for generations, performing across lakes, rivers and coastal waters.
Pilkers, Reels & Fishing Lines
In addition to classic spoons, Sølvkroken offers a wide range of pilkers, durable reels and quality fishing lines suited for coastal, boat and sea fishing. Product development remains rooted in Arendal, while production spans Europe and global partners.
Gear for Every Angling Journey
Today, Sølvkroken’s portfolio includes over 1,100 unique fishing products, from hooks and snaphooks to accessories and outdoor gear – all designed to deliver fishing joy for every type of angler.
Discover Sølvkroken
Explore Sølvkroken – a brand rooted in Norway’s angling culture with a tradition of quality and fishing success for decades.
