STORM – Innovative Lures for Modern Predator Fishing

STORM is a globally recognized brand specializing in modern fishing lures. Known for realistic softbaits, shads and hardbaits, STORM delivers proven performance in freshwater and saltwater fishing.

The STORM Brand

STORM built its reputation by combining innovation, lifelike designs and effective swimming actions. The brand focuses on triggering predator instincts by closely imitating natural prey.

Today, STORM lures are trusted by anglers worldwide in both freshwater and saltwater environments.

STORM Softbaits & Shads

STORM softbaits feature realistic movement and flexible materials. The shads perform well with various techniques – from jigging to trolling.

Lifelike action & design
Effective for pike, zander, perch & saltwater predators
Consistent performance in different conditions

STORM Hardbaits & Wobblers

STORM also offers a selection of hardbaits and wobblers with stable swimming actions and strong visual attraction. Ideal for active spinning in shallow to mid-depth waters.

Lures for Fresh & Saltwater

STORM designs lures for inland waters as well as demanding saltwater environments. Durable materials and quality components ensure reliability when targeting powerful fish.