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RYOBI – History & Precision in Fishing Reels

RYOBI is a historic name in fishing reel manufacturing, associated with Japanese engineering excellence, precision and robust design. For decades, Ryobi reels have been valued by anglers worldwide for durable performance and dependable action.

The History of RYOBI

The RYOBI story begins in 1943 in Japan, when Ryobi Seisakusho Co., Ltd. was founded and began producing die-cast parts and components.

In the 1960s and beyond, Ryobi extended its expertise into fishing tackle manufacturing. By the 1970s and 1980s, the brand was producing a range of fishing reels developed and built in Japan that were known for smooth operation and reliable engineering.

During this period Ryobi reels earned a reputation alongside other notable Japanese brands, prized for their precision and durability.

Around the year 2000, Ryobi sold its fishing tackle business to Johshuya Co., Ltd. and ceased producing reels directly. Since then, RYOBI-branded reels have been manufactured under license, but the historical legacy remains.

Ryobi Fishing Reels – Engineering & Performance

Ryobi fishing reels are recognized for solid construction, smooth gearing and balanced performance. Classic spinning reels, stationary models and vintage designs have built loyal followings among anglers around the world.

Many models feature precision bearing systems, reliable drag performance and robust designs suited to freshwater and light saltwater conditions.

  • Japanese engineering heritage

  • Reels for diverse fishing styles

  • Trusted reliability and durability

The Brand’s Modern Revival

In some markets such as Australia, the RYOBI name has seen a resurgence, with new reel models designed and developed in Japan for modern anglers.

These new offerings blend the brand’s historic engineering roots with contemporary performance and angler needs.

Discover RYOBI

Explore RYOBI – a brand with a rich heritage in fishing reels, built on Japanese precision, dependable mechanics and enduring performance. From classic vintage models to modern designs, Ryobi reels continue to be valued by anglers.

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RYOBI Products

Ryobi ECUSIMA AX Rolle
Ryobi ECUSIMA AX Rolle

Regular price: From €34.95
RYOBI Ecusima BigCat Reel
RYOBI Ecusima BigCat Reel

Regular price: From €47.95
RYOBI Fishing Safari Reel
RYOBI Fishing Safari Reel

Regular price: From €70.95
Discount
RYOBI Protarget Surf 8500
RYOBI Protarget Surf 8500

Sale price: €76.46 Regular price: €84.95 (9.99% saved)
RYOBI Verum II
RYOBI Verum II

Regular price: From €139.95