Hogy – Innovative Softbait Lures for Saltwater Fishing

Hogy is known for modern, realistic softbait lures designed for demanding saltwater fishing. Originating from the USA, the brand has earned an international reputation for lure designs that accurately mimic natural baitfish.

The Hogy Brand

Hogy was developed by passionate saltwater anglers with a clear mission: to create softbaits that perform reliably even under challenging conditions. Instead of traditional metal lures, Hogy focuses on flexible materials and lifelike swimming action.

Especially in saltwater predator fishing, Hogy lures have become a trusted choice wherever fish respond to realistic presentations.

Hogy Softbaits – Lifelike Action & Strong Attraction

Hogy softbaits are engineered to deliver natural movement even at slow retrieve speeds or in current. Body shape, material and weight distribution combine to trigger strikes from powerful saltwater predators.

Realistic baitfish imitation
Effective action at various retrieve speeds
Suitable for shore, boat and offshore fishing
Ideal for targeting large saltwater predators

Designed for Serious Saltwater Angling

Hogy lures are used by anglers who demand precision, reliability and modern softbait concepts. They are designed for situations where realistic presentation and controlled action make the difference.