Hansen of Denmark – Danish Sea Fishing Lures with Tradition

Hansen of Denmark is known for high-quality metal lures developed in Denmark for demanding sea fishing conditions. The brand is especially recognized for reliable lures used successfully along the coast, from boats and on Norway fishing trips.

The History of Hansen of Denmark

Hansen of Denmark is a traditional Danish brand that specialized early on in metal lures for sea and coastal fishing. From the beginning, the focus has been on proven lure shapes, durable construction and swimming actions that perform reliably in challenging conditions.

With close ties to the North Sea and Baltic Sea, real-world fishing experience has always played a key role in product development. This practical approach has earned Hansen lures a strong reputation among sea anglers over many years.

Hansen Lures – Designed for Sea, Coast & Norway

Hansen of Denmark lures are characterized by stable swimming action, strong flash attraction and durable materials. They are designed for fishing in current, changing depths and for powerful saltwater species.

Proven metal lures for saltwater fishing
Suitable for coastal, boat and Norway fishing
High durability for intensive use
Trusted by beginners and experienced sea anglers

Danish Design & Practical Performance

Hansen of Denmark combines functional Scandinavian design with hands-on sea fishing experience. Instead of short-lived trends, the brand focuses on effectiveness, reliability and long-lasting performance.