Ardent – Reel Care & Freshwater Fishing Tackle

Ardent is an American fishing tackle brand focused on freshwater performance, durability and practical solutions for anglers. The brand is especially well known for its Reel Care maintenance products, designed to clean, lubricate and protect fishing reels for smooth operation and long service life.

The History of the Ardent Brand

Ardent is operated by Ardent Tackle LLC, a U.S.-based company specializing in the design, development and marketing of freshwater fishing tackle. The company maintains operations in St. Louis and Macon, Missouri.

Ardent follows a performance-driven approach: product design and engineering take place in the United States, while selected manufacturing steps for reels, rods and tools are carried out internationally to ensure high quality at competitive prices. Notably, Ardent Reel Care products (as well as D-Funk products) are manufactured in the USA.

In addition to its own products, Ardent also distributes selected specialty brands such as D-Funk Products, Zbones Headphones and WFT Gliss Fishing Line.

Ardent Reel Care – Clean, Lubricate & Protect

Fishing reels are exposed to dirt, moisture and constant mechanical stress. Regular maintenance improves smoothness, protects internal components and helps prevent premature wear. Ardent Reel Care products are designed to make reel maintenance simple and effective.

What Ardent Reel Care is used for

Cleaning: Removes dirt, grime and old residue from reel components
Lubrication: Reduces friction and ensures smooth, consistent operation
Protection: Helps prevent corrosion and long-term wear

Typical Ardent Reel Care Products

Reel cleaners for deep and effective cleaning
Reel oils for bearings, shafts and moving parts
Reel grease for gears and high-load contact points
Maintenance kits for quick and regular servicing

Ardent Tackle – Designed for Freshwater Performance

Beyond reel care, Ardent develops fishing reels, rods and tools for modern freshwater techniques. The goal is a balance of functional design, real-world usability and reliable performance for anglers at all experience levels.